over at joblo.com, i found this article which references this article.

more advertisements before movies? more? let’s see, theater attendance is down, so that would mean less people, which would also mean less advertising exposure. if i’m a company, should i pay to expose less people to my advertising?

but the technology is advanced, so they can show specific ads to specifically targeted retards (audiences). and that makes it ok.

i realize that theaters have a raw deal, or we are led to believe they have a raw deal. they must do everything to stay afloat, yadda yadda yadda.

the problem is that, from a consumer standpoint, advertising in theaters is outrageous, to say the least. i get advertisements on my free tv stations, and that’s what makes them FREE. i put up with it, because i have to (tivo allows me to fast forward). i don’t pay $9 to watch an episode of the office (though, i gladly would).

but theater owners don’t listen to their customers and people stop going to see movies. they think it’s because of dvds and home theaters, and that does factor in, but it’s not all of it.

if i’m going to sit through 30 minutes of commercials before a movie, my ticket is going to be $1 cheaper. that’s not a promise, that’s a threat.

i love the theater experience as much as the next person, but there comes a time when it’s no longer worth dealing with talking people, cell phones, babies, high ticket prices, and advertisements.

i finally got to see the fantastic 4’s big screen debut. i never read the comic, but even i know that ‘the thing’ is supposed to have a pronounced brow.

the worst part of the movie was jessica alba. sure, she’s eye candy, but she’s such a flat actress. i watched some behind the scenes interviews, and alba was asked what attracted her to the role of sue storm. her response… “i think, first and foremost, her intelligence.” yet, her portrayal made sue storm the dumbest of the four.

michael chiklis (the shield) played ‘the thing’. and aside from the missing brow, he was alright. big, gruff, stony, and irritable.

horatio hornblower played reed richards a.k.a. mr. fantastic. i was a little disappointed, because he just wasn’t fantastic enough. his stretched out arms were too hairy.

then there was human torch and the evil doctor doom. they were cool.

while there are better super hero movies out there, this one doesn’t smell as bad as daredevil or blade: trinity. it’s just sorta average. fun, but not frickin’ sweet. maybe the sequel will be better.

just when you thought the world couldn’t get any more pa-thet-ic…

i would like one of those for christmas, please.

santa, you have to get it for me. don’t even act like you’re out of them, because i know your elf sweatshop is cranking them out by the millions. the… millions.

just think about the possibilities.