
a while back, dr pepper said they’d give everyone in america a free dr pepper if guns n’ roses released “chinese democracy” by the end of the year.
the album came out yesterday, and dr pepper said they’d issue coupons to everyone who signed up for them on their site yesterday. only problem is that the site was decimated by hordes of people wanting free soda.
so they extended the offer to 6pm today. and their site is still beyond toast.
how do you offer something free like this and not be ready for it? easy, it’s all part of the plan. if i were a company, i would offer free stuff and then make it impossible to obtain said free items. in fact, it’s what we are already accustomed to. when companies do contests and promotions, it is a sham. they’re not going to give you anything that is worth anything. they are doing it to make you buy their products.
this thing has been a joke from the beginning. this is how it works: you register on the dr pepper site (assuming you’re somehow able to penetrate their ailing server), and they mail you a coupon in 4-6 weeks that has to be used by february 28. so you have a registration process that doesn’t work thanks to technological inadequacies, you have a delivery system (postal service) that is not always the most reliable, and you have a very small window of redemption.
if they weren’t total douches, they would have upgraded their server and made the coupon printable. they would have saved the postage. oh, but they wouldn’t have saved postage because they are only going to be sending 5 of these coupons to the people who logged on at 5 am.




